October 04, 2015

Component system is the key to the development of Chinese brand

     When discussing Chinese car brands, the entire relationship between the vehicle and parts often contains the meaning of the china  auto parts system which can support the vehicle’s development.
     First of all, a strong component system is the essential condition of the automobile power.
     From the perspective of industrial relations, the competitiveness of the entire vehicle is a good quality, meet the needs of customers and continuously improve the performance of the regulations and regulations, as well as low cost control. These are mainly dependent on the component system; From the historical experience, USA, Germany, Japan and South Korea have a strong  automotive parts industry  system. Although the capital relationship and development experience of the whole vehicle and parts industry in these countries are different, the same is that they have a good strategic alliance relationship, mutual promotion and synchronous development.



     Secondly, the development of Chinese brand is the core of the construction of automobile power problem.
     China has the world's first automobile production and marketing power, the development goal of industry is to build a automobile power, but the important task is the development and strong of Chinese brand. The history of China's auto industry has been more than 60 years, but the real growth is about 30 years since the reform and opening up, which is the power of development. When we make full use of the foreign’ s capital, technology and management, and also created the current situation that China's  auto parts industry  is the dominant position in the foreign brand .
     Therefore, we need to be open positively to the outside world, and encourage the development of foreign brands in China when we develop ourselves. In addition, the construction of Chinese auto parts system has considerable brand strength is the key to the development of Chinese-brand vehicles that we need to build powerful Chinese brand parts system. The reason is very simple, if Chinese brand vehicles wants to get development in competition with foreign brands, they must be better and cheaper. Just relying on the existing week strength and the low level of parts system, it doesn’t work, because the vehicle performance can’t reach the level of competition with foreign brands; but we can’t completely rely on foreign brands either, because this will make the vehicle costs remain high, lost competitive advantage.
      For Chinese automobile and parts enterprises , I would like to suggest that the vehicle enterprises establish Chinese brands parts strategic partnership, and consciously helped excellent brand parts enterprises in China. We should pay attention to the international OEM matching, because winning the world can really win China. 


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